I have a problem with this statement. You see, I work in the mining and tyre industries, and I believe everyone should understand exactly how important tires are to your car or truck. Nevertheless, when I ask people what tires do, I get the same pitiful response: They hold air in, and they get flat when they don’t. When the tires fail me, I go out and buy new one.But a tyre is ever so much more than your average air container. Tires keep you from completely totalling your vehicle.Tyres are part of your collision avoidance system, your first line of defense against an accident. A set of tires can affect the quantity of gas your car runs through over a year. A tyre with reduced rolling resistance can save you enough in petrol costs that a new set of tires is paid for, in the first year of the car’s life. That 400 dollars you commit every couple yrs might preserve you from an crash of catastrophic scale. Why then, do individuals take a firm stand on purchasing common tyres? I have ne’er appreciated the lax attitude people have towards a component that is a life saver, while they blow thousands on a big screen tv. They skimp and purchase a inferior tyre, to salvage portions of a farthing over the life of the tyre, and get poorer petrol efficiency as a result. You seriously want to put your personal safety on the hook to save 25 bucks a tire? I can’t say that it is an abnormal phenomenon. We see the same questionable attitudes in our niche of the industry. We procure and sell heavy equipment tyres, (click here to view our selection) and the price is far greater for one of those (in the thousands of dollars). So, people try to get smart, and buy on price alone.The problem is, they buy a tyre that will probably last them far less time, and fail desperately early, just to spare a few hundred euro. They don’t that over the life of their heavy equipment, the price per hr. for the cheap tyre may run them 25 percent more, than if they had bought quality tires to begin with. This is not to say that the more expensive tire is always the best choice. In fact, it’s patently untrue. Sometimes, the cheaper tire is the proper one for your general application. So, take stock of your needs before you next tire purchase. Look at the rolling resistance, the braking performance, see how it does in snow. Don’t just look at the cost. Look at the price, and examine what your life is worth. Michelin said it best, when they put forth a marketing campaign ” Because so much is riding on your tires. ” All tyres are not the same, and don’t let anyone tell you any different.
