With the emergence of 3G, or the 3rd generation of mobile connectivity there has been a massive growth in customers taking advantage of mobile technology to access the internet and with that a multitude of companies have moved in to cement their position. One such entrepreneurial character being Xavier Buyse from ADS Media whose rapidly growing company ADS media is developing at a terrific rate as the industry for mobile advertising continues to grow. With the development of 4g on the horizon this industry looks set to grow even further in a relatively short period of time.
With the news that Google is set to buy mobile ad company Admob things could really hot up in the mobile ad industry, with Google as did Xavier Buyse CEO of ADS Media clearly seeing the opportunity increased connectivity presents. The emergence of this industry is also reflected in the maturing industry for mobile touch screen devices which Mr. Xavier Buyse will hope continues. Touch screen being synonymous primarily with the iPhone which has outsold every other phone in the space with its flawless design and intuitive interface. In such a rapidly developing space though there is nothing to say that this trend will continue as other big players see the opportunity to carve themselves a piece of the action.
This has been proven by the amount of other mobile phone manufacturers releasing their own response to the Apple iPhone. Alas no one has yet being able to launch the all encompassing ‘iPhone killer’ yet, with sales of Googles own mobile device running on Android not quite matching up to the phenomenal sales of the iPhone. One interesting question is whether an increasing amount of mobile ads may in fact inhibit the growth of the space as a whole as people become tired of ever more resourceful ways advertiser push their products. At this stage the market is still in its infancy and mobile ads are not overly intrusive, usually just consisting of a pop up at the top of the screen which is relatively small.
It is true to say that the mobile advertising industry will have learnt some valuable lessons from advertising on the rest of the internet in terms of what people are to engage with or not. From a creative standpoint mobile advertising poses a new problem, being that you only have a very small area to be able to sell anything, usually not enough for an image but only a small segment of text writing, similar to paid search results in Google.
What is vital is that competitors to Admob think about how they are going to develop extremely carefully and make note of Admobs every move as now they are being bought by Google will soon be under Googles wing, the de facto search engine for people it is very likely they are going to make the most their influence to try and out play their rivals in any way they can.
