With the womens lingerie market chockablock with a hefty range of knicker and bra brands ranging from low cost and inexpensive to designer and couture designer, the battle for the most market share is actually now growing tougher. Finding the right thongs can really make life more comfortable.
The womens underwear market including bikinis and tights is worth over 2 billion pounds within Great Britain. With such a lucrative market the number of bra brands who are using pop star endorsements have increased in recent years. The latest celebrities to put their face and bodies to underwear brands include Mel B from pop group sensations the Spice Girls, Katie Price and footballer wife Louise Redknapp.
Mel B signed a lucrative with the household brand Ultimo for a massive half a million pounds. The singer Melanie B has been in the gym to show off her six pack in the press photos for the new range of ultimo lingerie. Melanie B follows in other celebrity footsteps. Another famous pop star that modeled for a womens lingerie company is the striking Louise RedKnapp, she modeled for Triumph. The drive in unit sales for the brands using female celebs to endorse their knickers have worked.
An endorsement will work well when the underwear brand matches itself up with a well known person who has the same values and is a compatible match to the product and the knicker and bra brands target consumers.
